Basic Recommendations


Today, any internet user can create a web survey by using user-friendly, advanced and free of charge software such as 1KA. When creating web surveys, one can quickly make certain mistakes that have a negative effect on data quality, since the creation of advanced web questionnaires requires a certain amount of knowledge and experience. In some cases this can have very unfavourable consequences, as incorrectly collected data leads to improper research hypotheses, wrong (business) decisions or inefficient and wasteful use of resources.


Based on the numerous surveys created in 1KA, along with several decades of experience with survey creation (our own surveys, consulting, training) it is possible to summarize the most common mistakes that occur in the creation of web surveys.